Firefox Flicks Backstage

As written in a previous post, we’re going to be doing something very cool to Spread Firefox. We’re really excited about the prospect of reaching out to millions of people and getting them jazzed about using a browser that so many folks love using as a part of everyday life. Over the coming weeks, our intention is to demystify the process of airing a TV ad for Firefox and have you involved in the process as we go from concept to air sometime late this fall. Think of it as kind of a combination of Insider meets choose-your-own-adventure.

Our goals for airing on TV are simiple: to get people to download Firefox and give it a test-drive; to get the Firefox name out to the masses; and to see if TV actually works as an advertising medium for Firefox. There were many outstanding Flicks submissions that could have worked well as commercial spots. We narrowed down the submissions to choices that met three basic criteria:

1. Appeal to a wide, mainstream audience
2. Capture an audience’s attention and imagination
3. Don’t directly attack our competition by name

Here are some questions that may help guide the selection:

• Which Flicks make you proud to be Firefox user?
• Which Flicks do you think people that use other browsers would like best and why?
• Which Flicks grab your attention?
• Which Flicks do you think would appeal to a less saavy web user?

Below is a list of flicks that we feel meet the above three criteria best:

Daredevil, This is Hot, Billy’s Browser, Web for All, Give me the soap, Painter, One Window for Every Reason, Improve, No comparison, Sunday Morning, Life Lessons.

More to come, but in the meantime we would love to hear your thoughts and suggestions about and which of the Flicks on the list you’d like to see on air.

This entry was posted by David on Tuesday, November 21st, 2006 at 5:12 pm. Comments for this post are currently closed.