Guest Post by Russell Heimlich, “Scaring the Competition”
I knew for my concept I wanted to use the foot of the Mozilla dinosaur in my ad. I found the SVG file of the Mozilla dinosaur on the Internet and opened the vector graphic in Adobe Illustrator. I needed to cut up the jaw and head for animating on separate layers in Sony’s Vegas.
My favorite part of this project was coming up with the mighty growl of the Mozilla dinosaur. Instead of using a generic dinosaur sound, I decided to make my own so I would have control over minute details. I mixed together an alligator growl, an elephant growl, 2 gorilla roars and breathing, and a Bengal tiger roar. A little subtle mixing and offsetting created the roar you hear in the final ad. I added the rumble and shake to exaggerate the effect.
The rest of the ad is pretty self explanatory. Just screen shots of the browser with a voiceover explaining what is on screen, which I did in my closet. The music was the last element added using Sony’s Acid Pro 5.0 Even though my ad didn’t win the grand prize, it still came in handy for a final project in a compositing class I was taking. The teacher loved it!
-Russell Heimlich
