Keeping an eye on the competition
Our friends in Redmond have created a video ad of their own to promote their forthcoming release of Internet Explorer 7. And honestly? It’s very well done. The messaging (”everyday tasks made easier”, not “throw trash into space”) is exactly what I had in mind when I told readers of the Daily Orange to focus on a commercial that their parents would like. We created Firefox to make the Web easier and more enjoyable to use, and I suspect the best ads will convey that to a general audience.
I would be proud to have Flicks submissions of this caliber, and I know you guys and gals won’t disappoint.
March 23rd, 2006 at 7:25 pm
Very good video.
This is the exact type of quality that I am personally hoping for, for Firefox.
March 24th, 2006 at 1:33 am
Wow! very creative, using humor to convey your message is very powerful. Though it might be better if those tasks have more relation in computer tasks, in my opinion. But otherwise, it is really well done.
March 28th, 2006 at 10:06 pm
Great ad! But um… For IE, shouldn’t it be like “everyday tasks made unnecessarily complicated because we’re Microsoft”?
March 30th, 2006 at 7:25 am
great ad… but… why the guy’s dessed in red ? he have to wear blue clothes like iE icon… And what about its hair ??? red too… And its cat ??? red again… Redmond communicates for Firefox now ? lolllllllllllllllll Regards from France.
March 30th, 2006 at 9:41 am
Sigh. Has anyone ever taken a class on mass media critical analysis? Anyone? Or, perhaps a class on something most have been born with…”common sense.” This ad is brilliant in the sense that it engages the viewer long enough to brand a specific slogan to Microsoft’s IE 7. It doesn’t matter if the man is red or whether or not he utlizes “computer” tasks because the commercial is acting on an abstraction of the original slogan of making everyday tasks easier.
If anything, the ad engages an almost blatent target audience of middle aged to elderly people or those who may not know a lot of about the web and technology and what not. The “simple” tasks the man performs are paralleling daily tasks that people perform, rather, the target audience may perform, on a daily basis. Bottom line: ad isn’t trying to echo the browser or company’s elements in the commercial. It’s trying to brand a thought. I’m almost certain that the most successful Firefox commercial may not appear to have anything to do with Firefox, but if there is sucessfull branding and cohesion of a centralized theme or slogan: success!
April 14th, 2006 at 10:19 pm
Hey. This is brilliant.
I go to Firefox Flicks to see some of the videos promoting Firefox and, Lo! I need a plug-in. But there is NO suitable plug-in for watching the movie. What?! I can’t use Firefox to watch a Firefox ad? Perhaps you are only interested in showing the ad to people who are running IE, which certainly wouldn’t be us Linux users.
That reminds me of when I tried to buy a copy of Opera back before the days of a usable Linux. The Opera website could not make the sale using the sample Opera browser I had downloaded. Needless to say, I didn’t bother making the sale through IE or Netscape.
So what happens if I want to show of Firefox to a friend by showing your movies? I can’t, can I? Do you think that friend is going to want to get Firefox???
:-(
Jeff B at Home