Guest Post from Richard Sanchez: A Flick in the Making

My name is Richard Sanchez, from Los Angeles, CA and I’ve finally reached picture-lock with my commercial for the Firefox commercial contest.
We’re currently mixing audio and working with our composer to get a killer score for the piece. It was a very quick shoot that we had, since we shot the piece guerilla style without actual expressed permission for our location.
We shot in 24p using a Panasonic AG DVX 100a, a homemade steadycam, and some construction flood lights. We also applied Red Giant’s Magic Bullet to achieve a film look for the piece and the footage is looking fantastic.

We even used gradient mapping to achieve thermograph shots (top photo), and there’s a shot of myself on the left (bottom photo) in a behind the scenes snap shot going over one of our scenes.
Cutting the piece was tricky, as I come from a background in music videos and short films, trying to achieve all that I wanted in 30 seconds was quite a challenge. We experimented with 24 style PIP shots, and other effects. My plan is to have the project submitted later this week.
-=Richard Sanchez=-
March 16th, 2006 at 3:03 pm
wow that looks intense
March 16th, 2006 at 5:41 pm
Yeah. I’m really excited about how this one’s going to turn out.
- A